I read in a few different articles that scientists hooked electrodes up to lab rats brains directed at the reward pathways and gave the rats access to the button for stimulating their brains and the rats behaviour indicates it works.
Quote:
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The power of the reward pathways has been made even more dramatically apparent in animal studies. Laboratory rats were implanted with electrodes in reward areas of the brain and rigged so that by pushing a lever they could activate the electrodes and thereby stimulate themselves. The rats ignored food, water and sex for the chance to stimulate their pleasure pathways thousands of times-until they passed out from hunger or exhaustion. The rats would even swim across dangerous moats and master complex mazes for the reward of being able to press the levers that stimulated the electrodes implanted in their brain reward areas.
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Pretty interesting stuff I wonder if they've tried this on human labrats yet. I'd let them put electrodes on my head as a service to mankind.